WTFF*
*what the f%ck f%ck
LOGO
The first versions of the logo provoked various reactions. Sometimes not very inviting.
“It’s not ugly,”
"I'm not sure about my heart",
“With the flamingo it’s not too much?”
"It's not a logo",
"So gay",
“Is this sentence French?”
"I didn't say I don't like it",
“I told you to remove things, you put Japanese.”
A fan, a few encouraging remarks and a few adjustments finally convinced us that we might be on the right track.
Paris 2020
Creation Production Fiction Advertising
202 0 Paris
Do it your way,
it's done with style.
Faire à sa façon, c'est faire avec manière.
For the ultra-curious, here's some insightabout who we deeply are.
#http@/ On the fusion of genres
Mixing is our way to acknowledge and embrace the current artistic trend among youth. A style that could be dubbed "foutrax," "fusion," or even "transgenre." If there's an official term, we're not privy to it.
Following the global waves of electro and hip hop, "foutrax," to which we wished to pay homage, is a blend of all conceivable cultures: punk, hip hop, classical, hardcore, minimalist, baroque, gritty, chic, LGBTQ+, 80s, 90s, digital, artisanal, Japanese, African, Caribbean. You've got to be all at once. To be binary or, worse, monolithic, is to have lost the plot.
Let's not forget the political undercurrent of this culture, burgeoning day by day: ecology and LGBT tolerance. Our gut tells us it's not a fad but a weighty trend. Let's mix and see.
#http@/ Why a heart?
Because the heart embodies love. It's life.
Because we should all have heart-shaped screens.
Multicolored because the pattern echoes that of Canal+ and tie-dye T-shirts.
Because the heart is the "grail," the ultimate quest of social networks.
And why bother settling for an emblem that represents scant emotion when we can choose a heart?
#http@/ A flamingo, but why?
The Pink Flamingo symbolizes the refinement we aspire to bring to our craft. It's also a flattering emblem of the producer's role: maintaining balance and standards in sometimes challenging scenarios.
It's a colorful critter!!! It's like a fruit thing.
#http@/ 2020 Paris
2020 / Paris, because they mark our birthdate and birthplace.
Launching in 2020 is no small feat. The year of the coco(vid)... We need to get fired up :).
Because "2020" is stylish, it's like a bug.
Because Paris, it's right here.
#http@/ Faire à sa façon c'est faire avec manière
It means «Doing it one's was is doing it with style».
Because doing is good.
Even better to do well, with style.
Doing it one's way is our call for each to express their instincts and develop their personality, their style.
"In all eras, it has been thus,
It is for those who do,
That it is fitting to do.
In all fields,
There's a way and a way to do.
Doing it one's way,
Is doing it with style."
Façon Façon
#http@/ Façon Façon
Crafting for the pleasure of a job well done.
A name directly inspired by some renowned artisanal houses. Our dandy side.
This subtle elegance spoke to us. We wanted to wed it with Congolese creativity and dandyism. It's the Congolese community that whispered "Façon Façon" to us. You know the expression "footwork"? Nothing to do with it. Here, we're going to do it "Façon Façon". :p
FWA
FAÇON FAÇON
Façonner With Attitude